Revolutionizing Patient Growth with Data-Driven Strategies
Brand Snapshot
Founded in 2019 and headquartered in Boca Raton, Florida, Custom Medical Marketing (CMM) is at the forefront of transforming how healthcare practices acquire and retain patients. With a team of 2-10 dedicated professionals, CMM focuses on delivering sustainable, profitable growth for private practices across various medical specialties, including plastic surgery, OBGYN, dermatology, urology, and more. By leveraging a data-driven approach to consumer profiles and targeted multi-channel digital campaigns, CMM offers innovative and measurable patient acquisition solutions tailored to the unique needs of healthcare providers.
Leadership Spotlight
Seth Turnoff, the visionary behind CMM, is not just the founder but also the driving force behind its success. With a background that spans from litigation consulting to professional drumming, Seth brings a unique perspective to healthcare marketing. His commitment to transparency, integrity, and a patient-first approach has made CMM a trusted partner for healthcare providers nationwide.
From Legacy to Innovation: CMM’s Evolution in Healthcare Marketing
The Birth of a New Approach
CMM was established with a clear mission: to redefine patient acquisition in a healthcare landscape that was becoming increasingly digital. From the outset, the company sought to address the inefficiencies of traditional medical marketing by developing a strategy that not only attracted patients but also ensured they were the right fit for the practice. By focusing on patient personas and leveraging advanced consumer data, CMM created a foundation that would allow healthcare providers to connect with their ideal patients before they even began searching for care.
Driving Industry Change
Innovation is at the heart of CMM’s growth. The company’s SMART (Strategic Messaging And Retargeting Technology) solution represents a significant leap forward in healthcare marketing. By using HIPAA-compliant retargeting and omni-channel delivery, CMM ensures that practices are not just visible but are at the forefront of patients’ minds. This proactive approach has proven to be a game-changer, reducing the need for expensive search marketing and driving consistent, measurable growth for clients.
Beyond Business
CMM’s impact extends beyond just numbers and growth metrics. The company is committed to making a difference in the healthcare community by ensuring that the practices it works with can deliver exceptional patient care. This focus on quality over quantity has helped CMM build long-term relationships with its clients, who trust the company to bring not just more patients, but the right patients into their practices.
What’s Next for CMM?
Looking ahead, CMM is poised to continue its trajectory of growth and innovation. With plans to expand its reach into new medical specialties and geographic regions, the company is focused on refining its strategies to stay ahead of industry trends. As healthcare continues to evolve, CMM is dedicated to being a leader in patient acquisition, helping practices navigate the challenges of the digital age with confidence and success.
Brand Pulse
Unique Value Proposition: CMM stands out in the crowded healthcare marketing space by delivering targeted, data-driven solutions that go beyond traditional methods, ensuring sustainable patient growth.
Leadership Vision: Seth Turnoff’s leadership is defined by a commitment to transparency, patient-centric strategies, and continuous innovation, driving CMM’s success in an ever-changing market.
Market Positioning: By focusing on niche specialties and employing a proactive marketing approach, CMM maintains a competitive edge and continues to attract top healthcare providers.
Customer Engagement: CMM’s strategies are designed to not only attract but also retain patients, ensuring long-term success for the practices it serves.
Editorial Note
CMM’s journey from a small startup to a key player in healthcare marketing is a testament to the power of innovation and a clear, patient-focused vision. As the company continues to expand and evolve, it remains a beacon for practices looking to grow their patient base sustainably and effectively.
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