This article is a preview only for review and approval by hati. It is unlisted and unindexed on the internet.
A dating revolution where voice leads the way.
Elevator Pitch:
hati is the dating app for intentional daters, designed to transform modern dating by emphasizing authentic connections through voice and video calls rather than endless texting. Every match progresses to a five-minute phone call, ensuring that each connection is meaningful, with a zero-tolerance policy for ghosting.
Zaahirah Adam is the founder of hati, a visionary leader with a rich background in strategy, analytics, and operations. Currently serving as VP of Strategy & Analytics at a UK Bank, she brings her extensive experience in leadership and innovation to the world of dating apps. A former British Championship bikini athlete and a dedicated dog mom, Zaahirah’s multifaceted life fuels her mission to reshape the dating landscape. Her journey from enduring the frustrations of traditional dating apps to founding hati is driven by a deep-seated belief in the power of genuine human connections.
Turning Vision into Reality: hati’s Journey
Where It All Began
The inception of hati traces back to a pivotal moment when Zaahirah Adam, disillusioned with the superficial nature of traditional dating apps, recognized a significant gap in the dating industry. With a background in strategic leadership and a personal journey marked by the challenges of modern dating, Zaahirah envisioned an app that would revolutionize how people connect, focusing on voice communication as the cornerstone of meaningful relationships.
Navigating the Early Stages
Starting hati was no easy feat. Zaahirah faced numerous challenges, from securing the right technology to navigating the complexities of launching a new app in a crowded market. The initial phase was marked by countless design iterations, rejections from major app stores, and setbacks with payment processors. However, with resilience and a clear vision, hati overcame these hurdles, eventually launching with a unique proposition that set it apart from competitors.
Innovation and Growth
As hati grew, its impact on the dating industry became evident. The introduction of features like phone calls only, automatic scheduling, and a strict no-ghosting policy resonated with users tired of the superficiality of other apps. This period of growth was fueled by the app’s commitment to authenticity, drawing attention from both users and industry leaders. hati quickly became known for its innovative approach, attracting a community of intentional daters seeking more than just matches.
Community and Impact
Beyond its business success, hati is committed to making a positive impact on the dating community. The app’s strict policies against ghosting and its emphasis on mental health awareness reflect its core values. hati fosters a community where users feel supported and respected, creating an environment that goes beyond dating to offer a safe space for personal growth and meaningful connections.
The Future Vision
With a strong foundation and a passionate team, hati is poised for even greater achievements. The future holds exciting possibilities, including expansions into new markets, enhancements in app features, and deeper integrations of mental health support within the platform. Guided by the same vision that sparked its inception, hati continues to drive forward, shaping the future of the dating industry one genuine connection at a time.
Startup Pulse
- Innovative Product: hati offers a voice-first dating experience, addressing the fatigue and superficiality of traditional apps by transforming every match into a meaningful phone call.
- Strong Leadership: Led by Zaahirah Adam, a seasoned professional with a deep understanding of strategy and analytics, hati is guided by a vision that prioritizes authenticity and innovation.
- Sustainable Practices: While not in the environmental sense, hati practices sustainability in relationships by fostering genuine, long-lasting connections over fleeting matches.
- Customer-Centric Approach: With features like automatic scheduling and strict no-ghosting policies, hati is designed with the user’s experience and well-being at its core.
- Strategic Partnerships: Collaborating with mental health advocates and dating experts, hati leverages strategic alliances to enhance its offerings and expand its reach.
Editorial Note
The journey of hati is a testament to the power of vision, innovation, and resilience. As the company continues to grow and evolve, its story serves as an inspiration to aspiring entrepreneurs and industry leaders alike. In a world where connections often feel fleeting, hati is a reminder that genuine relationships are built on more than just swipes—they’re built on conversations, understanding, and mutual respect.
We Want to Read Your Story in Executives Diary – Preserving Human History and Wisdom
Behind every brand, there is a brain that molds and folds startups into established brands. And behind every brand, there are professionals who drive the business in new directions. If you are a founder or an executive, we want to read and preserve your story.
We are an invite-only network, ensuring that every story on Executives Diary is legitimate. Apply to get your diary in Executives Diary.
Join us in this exclusive opportunity to create a lasting legacy.
