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Empowering the 50+ generation for a purposeful unretirement
Brand Snapshot
Next-Up is a pioneering brand dedicated to transforming the retirement landscape for the 50+ generation. Founded in 2018 and headquartered in Harrogate, North Yorkshire, Next-Up offers comprehensive services to employers and individuals, focusing on the mental health impacts of retirement and the utilization of skills and experience post-retirement. The company is dedicated to turning the challenges of retirement into opportunities, helping individuals and businesses alike to navigate this critical life stage with optimism and purpose.
Leadership Spotlight
CEO and Founder of Next-Up, Victoria Tomlinson, is a visionary leader and TEDx speaker specializing in unretirement, diversity, and leadership. With a rich background that includes a director role at EY in London, she is passionate about helping the 50+ generation leverage their skills in new and innovative ways. Under her leadership, Next-Up has become a go-to resource for individuals and companies aiming to redefine retirement.
From Retirement to Rebirth: Next-Up’s Mission to Redesign 50+ Careers
Foundation and Vision
Founded by Victoria Tomlinson in 2018, Next-Up emerged from a deep understanding of the challenges and untapped potential that the 50+ generation faces as they approach retirement. Tomlinson’s vision was to transform the concept of retirement from an end point to a new beginning, where individuals could repurpose their lifetime of experience into meaningful new ventures. Next-Up was established with the mission to guide these individuals, as well as the companies they leave behind, through this transformative process, ensuring both personal fulfillment and organizational continuity.
Driving Industry Change: Innovation and Growth
Next-Up has set itself apart by offering a holistic approach to retirement planning. Instead of focusing solely on financial aspects, the brand emphasizes mental health, personal branding, and skill utilization. Their services range from workshops and mentoring to online platforms that inspire and prepare individuals for life after retirement. Next-Up’s innovative approach has garnered partnerships with major firms like EY and DLA Piper, helping them manage their senior workforce transitions while simultaneously supporting the career growth of younger employees.
Impact and Community: Beyond Business
At its core, Next-Up is about more than just business. The brand’s initiatives extend into community building and social impact, particularly through its emphasis on diversity and inclusion. By facilitating connections between experienced professionals and tech entrepreneurs, Next-Up fosters mentorship opportunities that not only benefit individuals but also contribute to broader societal goals. Additionally, their efforts in creating equitable work environments for older employees are a testament to their commitment to making a lasting impact.
Future Outlook: What’s Next for Next-Up?
Looking ahead, Next-Up continues to innovate with plans to expand its reach globally, providing even more individuals and organizations with the tools they need for successful unretirement. Their platform, which includes ten storytelling modules and over 200 video stories, is set to evolve further, offering independent self-learning opportunities and fostering a new era of empowered 50+ professionals.
Brand Pulse
- Unique Value Proposition: Next-Up’s unique approach to retirement, focusing on mental health and skill repurposing rather than just financial planning, sets it apart in the market.
- Leadership Vision: Under Victoria Tomlinson’s guidance, Next-Up aims to shift societal perceptions of retirement, promoting a vision of continuous contribution and personal growth.
- Market Positioning: By addressing the often-overlooked 50+ demographic, Next-Up positions itself as a leader in retirement coaching and consulting, particularly for professional services firms.
- Customer Engagement: Next-Up connects deeply with its audience through personalized workshops, mentoring, and its innovative platform, ensuring a high level of customer satisfaction and engagement.
Editorial Note
Next-Up’s journey shows that retirement can be a new beginning rather than the end of a professional journey. Under the leadership of Victoria Tomlinson, the brand is redefining what it means to be 50+, transforming a stage often seen as decline into one of renewed purpose. With a strong focus on mental health, diversity, and continuous learning, Next-Up is a guiding light for individuals and businesses navigating retirement.
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